Learn how YOU can start & scale a digital marketing agency using a "simple" 3 step process without being an ads expert.
Introduction to Digital Marketing:
- Understanding the digital landscape
- Importance of digital marketing in today's business environment
Website Optimization:
- Basics of website design and usability
- Search engine optimization (SEO) techniques
- Conversion rate optimization (CRO)
Content Marketing:
- Content creation strategies
- Blogging, video marketing, and social media content
- Content distribution and promotion
Social Media Marketing:
- Leveraging major social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
- Social media advertising and targeting
- Social media analytics and measurement
Analytics and Data Analysis:
- Web analytics tools (e.g., Google Analytics)
- Data interpretation and reporting
- KPIs and performance measurement
Influencer Marketing:
- Identifying and partnering with influencers
- Strategies for effective influencer campaigns
- Measurement and ROI analysis
E-commerce and Online Sales:
- E-commerce platforms and strategies
- Conversion funnel optimization
- Online payment and security considerations
Case Studies and Practical Exercises:
- Real-world examples and success stories
- Hands-on exercises and projects
- Campaign planning and execution
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